Personal brand strategist · founder · speaker
Every major opportunity in my career came through my personal brand — not cold outreach, not ads. I now help individuals and teams build theirs.
The philosophy
Merit doesn’t get you promoted or bring you opportunities. Visibility does. Every single time.
Ways to work together
01 — Self-serve
99 · Optional 1:1 coaching add-on 50
A complete personal brand system you move through in your own time. Answer a set of questions about who you are and what you want to be known for — and get back a full brand plan plus a custom AI tool that writes content in your voice, permanently.
Best for — Professionals ready to back themselves
Book a chat →02 — For teams
50 per person · min. 5 people
A high-impact program for teams who want to show up consistently and credibly online — without it feeling like extra work. Each person leaves with their own personal brand and a system that makes content creation fast, easy, and genuinely theirs.
Best for — Sales teams, leadership groups, growing businesses
Book a conversation →03 — For organisations
Pricing on application
Most employees don’t know how to talk about where they work. This fixes it — permanently. A clear communication framework that gives every person in your business the language, pillars, and one-liners to tell the company story with confidence.
Best for — Companies whose people aren’t telling the story
Get in touch →04 — Private consulting
,800 · Broader engagements on application
For founders, executives, and senior leaders who want this done properly — with someone who has built and exited a business using exactly this approach. We go deep on your story, your edge, and where you’re headed. Then build something that reflects all of it.
Best for — Founders, C-suite, senior leaders
Book a conversation →In their words
Meaghan Telford
Group Executive — Policy, Advocacy and Reputation
medibankWorking with Jodi Geddes has been nothing short of transformative for Medibank. From the outset, we had a clear vision: to empower our leaders to become authentic, confident advocates for our brand. Jodi not only understood that brief, she elevated it.
Her energy is infectious. Teams and leaders across Medibank aren’t just excited about the work, they’re inspired by Jodi herself. The feedback has been phenomenal. People love the clarity, creativity, and momentum she brings — but even more, they value the way she makes everyone feel capable and included.
Thanks to Jodi, employee advocacy is no longer just a concept — it’s a movement. We’re only just getting started, but the impact is already undeniable.
About Jodi
I co-founded Circle In and scaled it to 100+ global company partnerships before exiting in 2024. Every single opportunity — clients, media, speaking, even an acquisition approach — came through LinkedIn. Not ads. Not cold outreach. My brand.
When I left, the most-asked question was: how did you build it? That’s what I work on now.
100+
Global companies at Circle In
500+
Individuals helped
AFR
Top 100 Women of Influence
Top
LinkedIn Voice Australia